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Users will soon have a new feature that allows them to cut down on the amount of AI-created videos appearing in their feeds. This step comes as the service revealed that it presently contains in excess of 1 bn AI-generated clips.

Testing and Rollout

The update is undergoing trials over the following weeks before a full-scale rollout. This development coincides with a surge in content created by AI, fueled by recent AI video creators.

The Broader AI Trend

It has been noted that almost 10% of the quickest rising content creators on a competing service primarily display AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for inferior, factory-style content that is often illogical or surreal.

Based on user feedback that many people enjoy content created using AI tools, including digital art to educational videos, and we aim to give people the ability to see more or less of that, based on their own preferences,” said a spokesperson.

Volume and Proportions

The platform shared that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 m pieces of content are uploaded to the app every day, making clips made by AI a minor percentage of its overall inventory.

Customizing Your Feed

Users will be in a position to decrease or raise the level of artificial media they watch by accessing the content preference setting in the application and choosing the AI content topic. Additional categories that are already be modified under the setting include news, clothing, cosmetics, and dance.

Platform Guidelines

TikTok’s rules mandate users to identify lifelike artificially created content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.

In addition, the service will henceforth attach an artificially created tag to content made using its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This step is designed to deter users from seeking to circumvent the tagging system.

Educational Initiatives

TikTok is furthermore establishing a $2m awareness program for experts and institutions to produce learning resources about using AI responsibly. This initiative will support charitable organizations dedicated to teaching programming and robotics.

Platform Protection

The platform has justified its content review process, amid debate over intentions to cut jobs for hundreds of safety staff in Britain. The company is planning to cut 439 jobs in its trust and safety team in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.

A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most graphic content prior to it has to be seen by staff. The platform announced a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”